Nolii + Carry + Ware ?
How can we make it easier to carry everyday sophisticated devices?
Overview
Overview
My Role
This project brings illustrates an innovative solution to a problem which digital nomads go through in their daily life. The concept should follow Nolii design principles and look like a part of the brand product ecosystem.
User Research | Concept generation | Rapid Prototyping | Foam models
What is Nolii?
Nolii follows the principle of Connecting devices, to build products that are convenient and efficient to use. These products reduce the sense of confusion/frustration among carrying different devices. Nolii focuses on usability and practicality of products, making them inter-connected, so they look like a part of a family.
Nolii plays with different forms and is often interpreted as Fun to use, Minimal and Modular. The products by Nolii are self-explanatory and Intuitive, which enhances the user experience and reduces the hassle of reading product manuals.
Simple
Modular
Efficient
Design Principles
Brand Form
Adding rounded corners makes the form look aesthetic and visually appealing. The basic geometric shapes make the product look Simple, Minimalistic, and Monolithic which is a very strong character of Nolii’s Design Language.
Adding rounded corners makes the form look aesthetic and visually appealing. The basic geometric shapes make the product look Simple, Minimalistic, and Monolithic which is a very strong character of Nolii’s Design Language.
The continuity of curves at corners plays a major role on how the light is reflected on the surfaced and perceived by our eyes.
The smart and compact Foldable Design of the product reduces the space required and makes it easier to carry around.
Nolii: Design Principles
Simple Forms
These days people love and appreciate modular and simple forms which are more appealing and attractive than the complex and striking forms.
Colorful & Trendy
The users they target are mostly millennials who tend to buy products that look more vibrant and colorful and often match their lifestyle.
Less but More
Designing meaningful products, packing essential features and functions into a single form, keeping the design minimal and thus reducing the hassle of using multiple devices.
User Experience
The emotional connection between the user and the product plays a major role here. It is observed that products that are more aesthetically appealing and attractive are rated to have a better user experience.
Anticipation
The less we see the more we look for. The clean and minimal design elements on the products also makes user to hope more from the product and they keep digging in search for more.
Expectation
These products share a bond of trust and commitment with the user, the high quality of materials and finishes leaves the user with increased satisfaction and they intern look more from the brand.
Nolii: Color, Material & Finishes
Nolii: Logo Placement & Typography
Logo Placement
Prominent and upfront, and usually engraved into the material.
Nolii: Product Board
Nolii: Audience
They’re also the first generation of digital natives, and their affinity for technology helps shape how they shop. They are used to instant access to price comparisons, product information and peer reviews and they are usually the first customers of latest products because they dont want to be left behind in new trends followed in the market.
Age: 18 - 45yrs old
Digital Nomads is the term I would like to call the brand audience, because these are the millenials of the society and they are packed with all the technology all around them.
Redefined Problem Statement
Nolii
+
Carry
+
?
Ware
=
Problem Scenario
Digital Nomads experience major problem in organizing their wires for all their digital devices, the wires would tangled and the user would spend good amount of time sorting them out. And then they would require multiple ports to charge these devices, which brings us to oiur problem statement:
"How can we make it easier for digital nomads to carry their everyday sophisticated devices?"
Inspiration & CMF Board
Ideation Sketches
Final Concept
Rapid Prototyping: Foam Models
Created Foam models to understand ergonomics and tangible interaction of the product. I was able to validate the portability and compact size of my concept after creating the model.
Future Work
Various CMF explorations
Working on the technical aspect of the product, making sure it is feasible to manufacture.