BrewBuddy
How can we allow coffee lovers to make informed decisions regarding their coffee consumption?
Overview
Overview
Coffee addiction has been a thing and people aren't able to keep track of their consumption and understand its effects on their overall health.
Goal
To design a digital solution that can help people understand their relationship with coffee and empower them toward mindful coffee consumption.
My Roles
UX Research | UI Design | Prototyping | User Testing
Design Process
Uncertainity/Exploration
Clarity/Focus
User Research
We wanted to understand the relationship of coffee with their everyday users, so we started by empathizing with them by asking questions and observing their routines. After which, we plotted their responses in Empathy Maps.
Emerging Patterns
I cannot function without coffee
Feel incomplete when i miss my coffee
likes to have 5-6 shots of expresso
Its easier to reduce coffee consumption at home when compared to office
I want to reduce my coffee intake
My routine is very hectic, I have to drink coffee
I don't even realise how much coffee i'm consuming everyday
The biggest problem is to keep a track on my coffee intake
Problem Statement
User
+
Needs
+
Insight
College Student
A way to keep track of their coffee consumption
So they are aware of the different effects coffee consumption can have on their overall health.
College student needs a way to keep track of their coffee consumption so they are aware of the various effects coffee can have on their overall health.
Proto-Persona
Personality
Story
Maria is a college student, who loves coffee and is trying to improve her lifestyle. But she has a lot of tasks to manage simultaneously, which keeps her asleep and stressed all the time. She loves to try new cuisines and loves hiking with friends every now and then.
Goals
Be more health conscious
Sleep on time
Be more productive
Consistency in life
Frustrations
Hectic student life
Stress eating
Lack of energy
Irregular daily routine
Information Architecture
Task Flows
Brainstorming
Social
Easy to use
Empowering
Friendly
Rewards
Tracking
Focused
Decisions
Accessible
Mindful Consumption
Monitor
Design Studio
Crazy 8's
3 Panel Sketches
After critiquing and another brainstorming session, we merged similar ideas from our Crazy 8’s and ran through the possibilities and outcomes and landed on our Final 3 Panel Sketch.
We decided to develop a friendly, informative way to keep track of your coffee where our users would get packed, byte-sized information about each cup of coffee they consume, and where they can share their progress with their fellow caffeine lovers and empower each other in mindful consumption.
Low Fidelity Wireframes
MoodBoard
Modern
Engaging
Friendly
Informative
Intuitive
Color Palette
Typography
Icons
Hi Fidelity Mockup
Presenting
BrewBuddy
is a platform, which empowers coffee lovers to keep track of their coffee consumption. It allows them to understand their routines, and patterns and set personalized goals which in turn allows them to make informed decisions.
The Homepage illustrates an engaging visual of their daily intake in a coffee cup, which keeps on toping up as soon as they consume more.
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It also gives them gentle nudges like "GOOD JOB! You're on track with your set goal" to help them achieve their set target.
The card makes use of visual graphics to warn them if they are about to reach or go beyond their set daily consumption limit.
For coffee lovers, we bring interesting facts so they stay up to date with the latest trends around coffee.
Onboarding
The quick and easy onboarding process helps us make a personalised experience for our coffee lovers by asking a few simple questions.
The app intro gives a sneak peak of app features and makes it intuitive to understand the overall layout & navigation.
App Intro
Tasks
This section motivates coffee lovers to achieve their goals, it also allows to add your friends so you can view each other's progress.
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By completing goals, users achieve badges that they can show off to their friends and family.
